New@Ogilvy — Marketing Intelligence Platform
SnapStack developed an automated marketing intelligence platform for New@Ogilvy that collects, transforms, and visualizes campaign data from multiple digital marketing channels. Initially deployed for Iberostar Hotels, the solution was later adopted internally by Ogilvy's finance organization. The platform significantly reduced manual reporting effort while improving visibility into marketing performance.
Challenge
As a leading digital marketing agency, New@Ogilvy manages large volumes of campaign performance data across numerous online advertising and marketing platforms. At the time, reporting activities relied heavily on manual collection, consolidation, and transformation of data from multiple systems. This process was time-consuming, difficult to scale, and created challenges around consistency, reporting speed, and data accuracy. The agency needed a solution capable of automating data acquisition, standardizing reporting processes, and delivering actionable insights through a centralized analytics platform. Key objectives included:
- Eliminating manual data collection activities
- Consolidating data from multiple marketing platforms
- Automating data transformation and processing
- Improving reporting consistency and accuracy
- Providing real-time visibility into campaign performance
- Creating reusable reporting capabilities for multiple business use cases
Solution
SnapStack partnered with New@Ogilvy to design and develop a centralized marketing intelligence platform capable of automatically collecting, processing, and visualizing campaign performance data. The solution integrates with multiple online marketing platforms, continuously gathering data and transforming it according to predefined business rules and customer-specific reporting requirements. A dedicated analytics layer was implemented to standardize reporting outputs and provide users with meaningful insights through interactive dashboards built on Dundas BI. The platform was initially deployed to support reporting and analytics for Iberostar Hotels, one of New@Ogilvy's major clients. Following the successful implementation, the solution was further expanded and adapted for use by Ogilvy's internal finance organization, demonstrating the flexibility and scalability of the architecture.
Implementation
Turning Marketing Data into Actionable Insights
Marketing organizations increasingly rely on data to optimize campaigns, measure performance, and demonstrate return on investment. Through this engagement, SnapStack helped New@Ogilvy create a centralized analytics platform capable of transforming fragmented data sources into trusted business intelligence. By automating collection, transformation, and visualization processes, the organization gained faster access to insights while reducing operational overhead. The solution enabled both client-facing and internal stakeholders to make better decisions based on reliable, up-to-date information.
Long-Term Value Beyond Reporting
What started as a customer-focused analytics initiative evolved into a broader business intelligence platform supporting multiple organizational functions. The successful adoption of the solution by both Iberostar Hotels and Ogilvy's internal finance teams demonstrated the flexibility of the platform and the long-term value of investing in automated data and reporting capabilities. The project serves as an example of how modern data engineering can create scalable assets that support multiple business objectives from a single technology foundation.
Technologies & Capabilities
- Data Engineering
- Marketing Analytics
- Data Integration
- ETL / ELT Processes
- Reporting Automation
- Business Intelligence
- Dundas BI
- Dashboard Development
- Data Transformation
- Data Visualization
- Enterprise Reporting
- Analytics Platforms
Outcome
The platform transformed a labor-intensive reporting process into an automated, scalable, and data-driven solution.
Key benefits
- Automated collection of marketing performance data
- Significant reduction in manual reporting effort
- Improved consistency and accuracy of analytics outputs
- Faster access to campaign performance insights
- Centralized visibility across multiple marketing channels
- Reusable reporting framework supporting multiple business functions
- Scalable architecture enabling future expansion
Conclusion
Organizations generate vast amounts of data, but business value is created only when that information becomes accessible, accurate, and actionable. This engagement demonstrates SnapStack's ability to design and implement end-to-end data solutions that automate information flows, improve decision-making, and transform reporting from a manual process into a strategic business capability.
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